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MMS |
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| Multimedia Messaging Service (MMS) is a store and forward messaging service that allows mobile subscribers to exchange multimedia messages with other mobile subscribers. As such it can be seen as an evolution of SMS, with MMS supporting the transmission of additional media types. MMS provides consumers with a combination of text, sound, pictures and videos all in one message. |
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Advantages of MT and MO MMS applications |
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| Why use MT or MO MMS?
- Premium rated MO MMS is one of the only advertising mediums which gives the client the opportunity to generate an income through advertising.
- As technology is ever evolving and developing, MMS is the natural evolution from text messaging and already has a large and ever growing user base.
- More content intense applications can be developed using MMS than are currently possible with the restricted 160 text characters available with SMS.
- MMS can consist of a picture, video clip & sound as well as 1000 characters.
- MMS takes mobile advertising to the next level.
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